DRA is an Advertising Design firm that specializes in Branding, Image Development, Marketing Collateral, Web/Interactive, as well as Interior and Environmental Design. Over the past 30 years, DRA has built a globally diverse clientele, including: Universal Studios, Disneyland, LA Fitness, The Strand at Headlands, Wahoo’s Fish Taco, Biola University and Coldwell Banker, to name a few. Thinking around corners. Promoting creative ideas. Keeping their clients engaged and delighted. Making a difference in their community. This is DRA.
Design is the arrangement of ideas in a manner that is visually appealing. It is a universal language that first attracts the consumer's eye. If arranged correctly, design translates an initial glimpse into an indelible image of a company's unique features. To be effective, design must be the result of instinct and emotion applied to a sound and sensible marketing strategy. In this sense, design is the artistic equivalent of mathematics. It is a problem-solving process that defines quantities, explores solutions, selects answers and implements them in a persuasive manner. Viewed from this perspective, design is the tool whereby creativity yields measurable results. At David Riley Associates, we believe that the best design is achieved by imagination and innovation combined with complete dedication to our clients' needs and goals. This can only be accomplished through consistent commitment to quality and service. We understand that design is an investment tempered by the realities of business - it must be accomplished within a framework of schedules and budgets. Yet every design effort - for small companies or large, for established organizations or those just starting, and for comprehensive campaigns or one-time projects - is marked by unparalleled attention to successful visual appeal.
Over the past 30 years, David Riley Associates has been blessed with the gifts and talents of creative individuals who, together, have helped build a successful and sought after agency.
- Philippians 4:13
David Riley is the founder, President and Creative Director of DRA. David studied at the Art Center College of Design in Pasadena. David enjoyed over eight years as Creative Director at Disney before deciding to open his own agency. Since then, David Riley Associates has grown into one of the most highly recognized design firms in Orange County. Mr. Riley has a wide range of experience that he uses to guide the company and direct the DRA creative team. The diversity of the DRA client portfolio is a testament to his commitment to creative problem solving for clients and to his emphasis on superlative design. DRA’s designs have come alive in print, advertising, television, environmental, and interior design. The hallmark of this award-winning agency is the branding and identity work of both small and large companies worldwide.
DRA’s designs have come alive in print, advertising, television, environmental, and interior design. The hallmark of this award-winning agency is the branding and identity work of both small and large companies worldwide.
Branding is the process of developing a company’s voice, conveying who the company is and what it believes in.
A logo is a high profile vehicle; it serves as the all-encompassing symbol for an institution.
If Van Gogh knew HTML5, we’d be just like him though we tend to draw the line at piercing our ears.
Environmental design conveys an organization’s attitude and identity well before that first step through the door.
Interior design makes the transition from outside the door to the inside with seemless perfection and creativity.
Being heard isn't as easy as speaking; being seen isn't as easy as donning a power suit; and influencing a buyer isn't as easy as saying "please".
They say you can't judge a book by it's cover, and yet people do it everyday. In fact, that is exactly the point.
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