Since 1944, Fred Jordan Missions has worked on the streets of inner city Los Angeles and throughout the world to help share God's love by providing nourishing food, warm clothing, shelter and other vital services to people in need. David Riley Associates designed a clean identity package in muted earth tones that impart sincerity and caring. DRA carried this design theme and complementary imagery through the integrated branding program and marketing materials shown here, as well as interior design and environmental signage.