Azusa Pacific University began in 1899 with the foundation of community building and service. Nearly 100 years later, APU came to David Riley Associates wanting a brand that brought them back to their roots. DRA designed a straightforward and meaningful identity that was then implemented in their marketing/recruitment/admissions brochures for undergraduate and graduate programs. Their new brand identity reflects a strong, timeless, and impactful “A” that focuses on the four cornerstones: Christ, Scholarship, Community, and Service.