Paramount Parks are five separate theme parks scattered throughout North America. With each park carrying their own theme, DRA was commissioned to work with a team of designers to create a cohesive visual brand for all five Locations. The brand needed to be friendly and approachable, with a professional feel to show the long lasting history of Paramount’s success. With vibrant colors and images, the Paramount Parks branding encompasses the excitement of a theme park as well as the enduring prosperity of Paramount Pictures.