With over 60 years in business, Moran’s All Natural is the largest ground beef processor in the United States. They needed an identity that would reflect the history and quality of their business. The DRA team created a simple, classically designed brand identity that included a custom logo type with a single initial. They built upon that identity with an integrated branding program that encompasses retail ground beef product packaging, seasoning packs, collateral and company vehicles. Lets just say they really beefed up their image.