Books & Publishing

They say you can’t judge a book by it’s cover, and yet people do it everyday. In fact, that is exactly the point. A cover must sell the book to it’s intended audience. It must, however, captivate before it can sell. During the critical moments when a consumer is open to a suggestion, it must create a mood and relate the essence of the book. It must entice the person to come closer. We like to be well read.