Fuller Theological Seminary is among the most distinguished seminaries in the world. Their rich history, respected alumni, and global impact were the foundation for the new identity and support materials. David Riley Associates’ vision in creating this new image and family of pieces was to balance Fuller’s revered tradition with its progressive approach to education and dynamic contributions to theology, psychology and world missions. Shown here are some visual manifestations of the solution. DRA developed the school and foundation identity, the alumni student and school brochures, fundraising pieces, website, apparel and a graphic guidelines manual.