The worldwide leader in scuba diving equipment, Aqua Lung, provides a full line of supplies for recreational diving and a range of other water sports. Our client asked us to create a marketing campaign that would capture the active lifestyle and energetic spirit of Aqua Lung’s customers. Our team combined unique lifestyle photography with humorous writing to position Aqua Lung as the company that understands the excitement of diving and knows what serious divers want. Here, you’ll see examples of our work on Aqua Lung’s new ad campaigns and collateral, including point of purchase displays, brochures and direct mail.