A logo is a high profile vehicle; it serves as the all-encompassing symbol for an institution. But it is more than an emblem designed purely for identification; it carries the weight of projecting strength, purpose and company stature. Creating a logo that meets these requirements immediately transfers a perception of quality and distinction when applied to an identity program.
An identification program informs who and what the company is in a consistent and systematic method. It is intended to build and maintain positive public recognition.
When a system of identification is effective, when each visual statement is compatible with the others and consistent with the company's style and objectives, a strong and unmistakable profile results. This profile projects a personality and a character that works subtly yet powerfully to support all of the company's activities.