Universal Studios Islands of Adventure

Logo | Brand & Identity | Print & Packaging

Universal Studios’ Islands of Adventure is one of the first adventure theme parks in the United States. DRA helped put the attraction on the map with a full integrated branding program that featured the park’s logo on all signage, wayfinding, souvenirs and clothing. DRA also created ads, brochures and other collateral, as well as photo shoots to build the park’s extensive photo library.