Nutritional Products of America

Logos | Branding & Identity | Marketing & Communications | Package Design

Distributed internationally, the Trimmer image line of health and fitness products were intended for use by men and women. In order to appeal to both audiences, DRA drew from a sophisticated color palette, softening the geometric shapes in indigo and rust with pastel images of the natural ingredients in the product. For consistency's sake, the packaging and comprehensive corporate image were designed concurrently.