Market Broiler Seafood Restaurant

Logo | Brand & Identity | Marketing & Communications

The Market Broiler rose from the tradition of California seafood landmarks dating all the way back to the 1950’s. The atmosphere is casual and comfortable, with fresh fish and seafood prepared over mesquite charcoal flames, but they needed an image that would depict their local tradition without losing the casual fish market feel. The colors and movement of the branding done by DRA incorporated those details by adding a unique taste of culture to their overall integrated identity. It turned out to be a great catch.