LA Fitness

Logo | Brand & Identity | Marketing & Communications | Web Design & Development | Interior & Environmental Design | Advertising

LA Fitness’ mission is to help people achieve the benefits of a healthy lifestyle. In the increasingly competitive fitness market, they realized they needed a new identity and new interior graphics to better communicate who they are and what they are about. LA Fitness asked DRA to help them achieve their goals by creating an extensive integrated branding program throughout their facilities in the United States. DRA also created a national ad campaign as well as their interactive website. The whole company was extremely pumped.