When coffee connoisseur Martin Diedrich decided to launch his newest coffee venture, DRA met the challenge with a vision for the big picture and an eye for detail. Kéan Coffee’s inspiration from the rich South American coffee culture and Diedrich’s interest in Mayan art, inspired an earthy palette with textured hieroglyphs that were applied to every piece. A spirit of adventure and exploration is the beating drum that runs fluent throughout Kéan’s identity package. The delicate nature of some of the textures involved in the pieces presented an opportunity to press the limits of printing. Pushing these boundaries enabled Kéan Coffee to launch with a unique and strong identity while having a caffeine rush.