CLIENT Universal Studios Citywalk

Originally a Hollywood hot spot, with additional venues in Orlando, Florida and select cities worldwide, Universal Studios CityWalk—an eclectic collection of dining, shopping and entertainment opportunities—presented the challenge of creating a distinct, new personality that also paid homage to its parent's legendary past. DRA's solution was to develop a vibrant mark that visually captures the "sights, sounds and fun" attitude, without overshadowing the Universal Studios name.