As Triqor Group, previously Investment Property Group, has become a leader in the multi-family real estate industry, they sought DRA to develop a compelling identity that would correspond with their expansion and growth into new marketplaces. To accomplish this, DRA found that Investment Property Group needed a name as memorable and unique as their company—one that would distinguish them others in their field. The name Triqor Group was created to represent not only the three principals at the core of the business, but also the collaborative, passionate professionals that make up their dedicated team. The result was a brand as strong and current as the company and a consistent voice across all of their marketing materials, from their logo, stationary, and property brochures to their new website.